Prelude to a Post:
The post that follows was written quickly, and after thinking it over and chatting with M. it seemed to become a worse and worse idea. In fact, it makes more sense to just point people to establishments where my pictures are already adorning the joint. And I will make a list.
However, as part of my policy to try and not erase stuff just because I’ve changed my mind, I’ve decided to leave the following post, and it may be food for thought for someone else. Another thing that happened, was that I went back to look at my workload for the rest of the week, and started to wonder a) how could I spend time in an out-of-the-way gallery space during the week, essentially doing nothing but waiting for drop-ins (no); or making appointments for people to stop by and spending a good part of the day going over, waiting, chatting, and coming back, with no assurance of a sale; ugh; that would be like going back to selling in front of the Met.
If a presence was the main thing, there were cheaper ways to do this… one of them being the Photo Co-op in Soho (for example) or just finding a few more places where I could hang pictures, and even offer to do it for free; and send people to the local bar etc.
Nevertheless, if money wasn’t an issue, then the following post would make sense (isn’t that always the issue: money?)
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Now you guys tell me, what if four or five of us got together to open an actual physical gallery. The theme would pretty much have to be New York Photography. It would be a place where those of us who have a decent web presence could at least present “the real thing.”
Obviously it would have to be fairly small. But do artists do this sort of thing, and do they work? I know that I am constantly asked if there is someplace where the actual prints can be seen.
If I had one wall, I could fill it with New York photography easily.
The first problem is that there’s now an overhead that none of us had before. That little ole thing they call rent and utilities.
Markus – for example – do you know what it would cost to rent a space like you had for your American 2010 exhibit monthly.
I would also guess that there’s a choice of either getting a cheap place where there isn’t any walk-in traffic, which would mean lots of publicity type stuff, announcements, etc.
Or, if we could afford a spot with walk-in trade – then the price would be substantial.
I could do okay with a low rent location, get everything framed and matted etc. If they buy it from the gallery, they can take it with them, and pay the gallery price. If they just come by and browse and then go to the web site, then they pay the web site price.
You might want to carry this conversation on offline; or online. The real question is whether other artists have been able to make this work in New York. That’s what I’m really curious about.
What do you think? I mean from a very practical point of view. Obviously it would be a great thing to have; but it’s also the type of endeavor that could quickly put me out of business if I had to commit for any length of time. Just getting everything framed is going to be costly. But it may be time for a few of us to get together and see if this is practical or not. As far as who gets to display their prints in the gallery; I would guess that it would be limited at first to the partners. But maybe one wall is left open for anyone who can pay for wall space.
Obviously, I’m sitting here thinking / writing outloud – but what do you think? Crazy?
There’s a restaurant in midtown, 34th and Park (The Palace) which is completely filled with my prints – two floors. Maybe I should just send people there if they want to see what the prints look like. Not exactly a gallery, but the burgers are good, and the prints are pretty large. There are also several buildings, all over town that have my prints in the lobby. And now that I think about it, a hospital and a library. Maybe I should just make a list of installations and let people see them in their natural environments.