Well, last night I added mats as an option (at suggestion of Ken) and what do you know – next day three orders comes in. One wanted mats, and the other two are non-matted. There seems to be something magical about offering mats, but I don’t really get it. Maybe I should offer other things that no one is going to actually purchase – to see what effect it has on sales.
For example, I might offer framing but set it at such a high price that no one would actually get it framed, but seeing how much they can save by not getting it framed makes the other prices seem like a bargain.
Actually, if you bring the larger prints to a decent framer, it will cost as much as the print itself. Frankly, framing is where the real money is. It has to be, since we have framing shops on practically every block on the upper east side. What they do is buy inexpensive posters – do custom framing – and the profit margin must be incredible. While all these other stores have gone out of business – we have more framers than any other place in the world per square mile. And they’re not all tiny either.
There’s a huge framing store on third and 83rd. I remember when they opened a few years ago and although I never saw anyone in the store, they are still in business. That I don’t get.
Then on second avenue, there’s a small framing store near 84th street that has been here for at least 15 years, and one on second / 83rd which has been here for about 10 years.
Along time ago, when I was just getting started, my father convinced me to try and sell my prints through one of these framing stores. I knew (slightly) the guy on 84th and he took three prints on consignment, and put one in the window.
It stayed in the window for a few weeks, and then one day I noticed it was gone. I asked the guy if he had sold it, and if he’d put one of my other prints in the window and he pretended not to know anything about it. He claimed that he had never seen me before and didn’t know anything about the prints.
Of course, I was outraged and we got into a shouting match, until finally he admitted that he did get the prints from me, but that they were now in another framing store in Yonkers, and that they hadn’t sold yet.
When I managed to borrow a car – I went to see if they were in the Yonkers store – but the address he gave me didn’t exist. It actually turned out to be a Kosher Deli.
I returned to him with this information and he looked at the address and said that he must’ve given me the wrong address. He went into the back of the store, and came back with what he claimed was the correct address. Time went by and I didn’t have a chance to get the car – and eventually I just decided (I was in that Zen sort of mood) to just let it go. I wasn’t going to get anywhere with him. It’s true, I had a signed receipt for the prints and I suppose I could’ve taken him to small claims court – but I was working at the time and it just didn’t seem worth it.
Are they all crooks. No – of course not – though that would explain their ability to survive any recession. I know – I should’ve pursued this – but you know – frankly – back then when I was just starting – I was pretty much of a chicken. The idea of going to small claims court – I just let it go. My personality must’ve changed over the last few years because similar incidents have happened – and I pursued them to the ends of the earth until I got my money back.